Smart, Fast, and Digital Poonawalla Fincorp’s New Personal Loan Push and Expanded Offerings

Poonawalla Fincorp, a well-established NBFC supported by the Cyrus Poonawalla Group, has launched a one-of-a-kind product—PL Prime Digital 24x7. This new offering is aimed at salaried professionals looking for fast and smooth access to credit without physical paperwork or long waits.

The personal loan is fully digital and allows eligible applicants to get funds up to ₹15 lakh in just 15 minutes. Available at any hour of the day, this loan is live on Poonawalla Fincorp’s mobile app, website, and authorized digital partners. The company promises a secure, quick, and entirely online experience that doesn’t require branch visits or physical documents.

Poonawalla Fincorp

Flexible, Paperless, and Collateral-Free

PL Prime Digital 24x7 is tailored for today’s fast-moving working class. Whether the need is planned—like a child’s education or house renovation—or sudden—such as medical expenses—the loan provides flexibility and immediate access.

Key highlights include:

  • No Collateral: The loan is unsecured, meaning no assets need to be pledged.

  • Customizable Repayment: Borrowers can choose the tenure that suits their financial comfort.

  • Fully Paperless: The process is 100% digital, with e-KYC and digital verification.

  • Round-the-Clock Access: Applications can be submitted 24x7.

Mr. Arvind Kapil, the MD and CEO of Poonawalla Fincorp, shared, “PL Prime Digital 24x7 brings speed and simplicity together. It’s a tech-enabled solution that gives control to the borrower and ensures that funds are available exactly when needed—be it day or night.”

Also read: Poonawalla Fincorp Bets Big on Premium Unsecured Loans and Expands its Lending Portfolio

Strong Demand for Personal Credit

India’s personal loan market has grown significantly, with a 27% year-on-year increase in demand. Unsecured loans are becoming a go-to option for salaried professionals managing both lifestyle and emergency expenses.

PL Prime Digital 24x7 addresses this growing demand with instant processing and tailored risk-based pricing. Interest rates and terms vary based on the applicant’s creditworthiness, ensuring safe and responsible lending.

The move also signals how Poonawalla Fincorp is evolving in response to customer expectations—offering faster service, less friction, and more digital access.

Also Read: NBFCs Ramp Up Gold Loan Offerings Amid Surging Demand

Supporting More than Just Salaried Professionals

Beyond digital personal loans, Poonawalla Fincorp has strengthened its lending portfolio to include a variety of products that meet different financial needs. These products support entrepreneurs, small businesses, and individuals who may not fall into the salaried category.

Commercial Vehicle Loans for Self-Employed Growth

To assist those in the transport and logistics sectors, Commercial Vehicle Loans are provided for the purchase of new or used commercial vehicles. These loans have helped small fleet owners and self-employed individuals grow their businesses without delay.

Easy eligibility, limited documentation, and flexible repayment schedules make these loans practical for many who are running or starting their own vehicle-based businesses.

Quick Cash Against Gold Assets

The company’s Gold Loans provide an easy way to access funds using one’s existing gold as security. Processing is fast, and the pledged gold remains safe with the company throughout the loan tenure.

With competitive interest rates and short approval times, gold loans are ideal for short-term personal needs, especially in cases where time is of the essence.

Business Loans for MSMEs

As part of its MSME-focused mission, Poonawalla Fincorp continues to offer Business Loans to small and medium-sized enterprises. These loans can be used for a variety of purposes, from buying equipment to hiring staff and maintaining day-to-day cash flow.

The business loan application process is digital and simple, keeping paperwork to a minimum and ensuring fast approvals. By supporting MSMEs, the company also contributes to India's broader goal of strengthening its entrepreneurial ecosystem.

Technology Makes It All Possible

A key pillar of Poonawalla Fincorp’s strategy is its digital backbone. Technology powers every part of the lending process—from risk evaluation to disbursal. The company’s platform is mobile-friendly and optimized for quick decisions, which is exactly what today’s borrowers expect.

PL Prime Digital 24x7 is a direct result of this focus, bringing real-time lending to salaried individuals without compromising on security or accuracy.


Also Read: Poonawalla Fincorp’s Strategic Integration of AI Across Operations

Prioritizing Responsible Lending

Even as it offers speed and simplicity, Poonawalla Fincorp maintains a risk-first model that prioritizes sustainability. Each borrower is assessed on various factors, including credit behavior and repayment history. Based on this, pricing and loan approval are calibrated, ensuring the borrower is not overburdened.

This helps maintain financial discipline for the company while ensuring that customers are treated fairly. The system is designed to balance profitability with accessibility.

Looking to the Future

With the launch of PL Prime Digital 24x7 and a portfolio that includes vehicle loans, gold loans, and MSME credit products, Poonawalla Fincorp is clearly aiming to be more than just a lender—it wants to be a reliable financial partner for all kinds of borrowers.

The company’s commitment to real-time digital lending, customer-first design, and strong risk controls positions it well in India’s fast-changing financial services space.

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