Exploring the Potential of Co-Branded Credit Cards in India: A Catalyst for Growth and Innovation
In 2023, the credit card industry in India experienced unprecedented growth, reaching a historic high of Rs 1.78 lakh crore in October, as reported by the Reserve Bank of India (RBI). This surge, fueled by robust consumer activity during festive seasons, underscores a broader trend of rapid expansion and innovation within the market. Driving Forces behind Credit Card Expansion The proliferation of credit cards in India can be attributed to several factors, including the growing digital payments ecosystem, rising disposable incomes, and evolving consumer preferences. The convenience of online shopping coupled with enticing deals offered by credit card providers has made credit cards the preferred mode of payment in today's digital economy. Key Trends Reshaping the Market Numerous trends have reshaped the credit card landscape, propelling its expansion: 1. Integration with UPI: The integration of Unified Payments Interface (UPI) with credit cards has revolutionized transactions, of